Why GM Failed In India
CNBC:
Over the last 20 years, the
Indian automotive market has grown from
about 500,000 new passenger cars,
hatchbacks, sedans and utilities to
about 3.5
million in 2018.
The market has an expected compound annual
growth rate of about 5 to
6 percent over the next 10 years.
But, some automakers have struggled
to make it work.
Among them is General
Motors, the largest U.S.
car company. GM stopped selling cars in
India in 2017 after years of
declining market share.
It's a striking move for GM, which
in recent years has also closed
shop in other regions around the
world, as leadership focuses on
maximizing profits and making investments
in new technologies such as
electric power trains
and mobility services.
With a population of more than
1 billion people, India is becoming
one of the world's
largest automotive markets.
The country is poised to surpass
Japan as the world's third biggest
new car market in 2021.
So while there is ample
opportunity for automakers, the Indian
landscape has been particularly difficult
to navigate, especially for
American firms. GM watched its share
of the Indian market erode
steadily over several years, bottoming out
at about one percent in
2016 just before the
automaker pulled out.
So if the Indian market is
growing, why did GM struggle, especially
when GM has been
so successful in China?
To be fair, quite a few automakers
tend to have difficulty in the
Indian market. First of all, India
is a massive country with a
diverse population of roughly 1.3
billion people.
India, I think, we are
definitely a complex market.
The income levels
are quite heterogeneous.
We are divided, actually into
urban India and rural India.
The consumer requirements are actually
different even the needs are
different in both these markets.
There are a few criteria a
mass market automaker ought to meet.
They are fuel efficiency, resale
value, proximity of service stations
and the affordability of parts
and low servicing costs.
I think first thing is price.
We are a country with a
very low per capita income.
Indians are very price sensitive.
But price is not the only factor.
So now the customer also needs
some more value, for example, with
styling elements. And then, I think,
the consumer also wants a global
brand. They want a
brand which is aspirational.
The consumer wants an overall combination of
all P's, you know it may
be product, it may be
price, it may be positioning.
Which makes the things
quite complicated for OEMs.
These might seem pretty attainable,
but many automakers have
struggled to meet these
in the country.
There are a couple of companies who
have managed to crack that code
and there are several more with shares
of the market ranging in size
from small to smaller.
By far, the most successful automaker
in India is the Japanese firm
Suzuki, which alone owns
half the Indian market.
Suzuki has enjoyed something of
a first mover advantage.
It was the first major automaker to
enter India, and it did so
through a joint venture
with Indian manufacturer Maruti.
Suzuki also specializes in highly
fuel efficient vehicles, which are
extremely important in
the Indian market.
After Suzuki, Korean maker Hyundai is
the second largest with 16
percent of the Indian market.
After that, Indian, Japanese and Korean
makers such as Honda, Tata,
Kia and Mahindra all more or less
have equal degrees of market share.
Kia in particular, is a relatively
late coming brand that has been
able to succeed in India.
I think an excellent example is
Kia Motors which recently entered, it
was a new brand and
they gave a great proposition.
They were in an SUV segment and
I think suddenly right from the month
one, we saw a great success
for this OEM, in India.
Then the remaining 10 percent of the
market is made up of others such
as Ford, Renault, BMW and Nissan.
Early on, GM entered the India market
with its Opel brand, a mass
market brand GM had
owned in Europe.
While Opel cars tended to be
affordable, they failed to resonate with
Indian buyers.
I think later on they realized that's
not a brand which is really
going to work well in India because
that was not a value proposition
which they were offering
to their customers.
But then GM introduced its Chevrolet
brand to the country, which
brought it more success.
It was a great success.
They launched a few great
products like Chevrolet Cruze Chevrolet
Beat. They had that start which
they were really looking forward.
Despite these efforts, the automaker had
trouble taking share in the
Indian market. It was the first
automaker to introduce a diesel fuel
powered car of its size.
At the time, the Chevrolet beat
was the smallest diesel powered car
customers could buy in India.
It was a strong proposition and
benefited from a government subsidy
on diesel engines.
But in the end, the
diesel Beat had few takers.
The company may also have made a
misstep by trying to introduce a
low-cost vehicle GM manufactured with
its Chinese partner SAIC called
the Chevrolet Sail.
Their plan got derailed with the
introduction of Sail because I think
they underestimated the consumer aspiration
and then, I think, the
decline started. GM also fell victim
to a kind of self-reinforcing
cycle. One challenge it struggled with
was the lack of an adequate
dealer and servicing network.
More premium brands such as Mercedes
and BMW often attract customers
with the means to travel
further for service and sales.
But, mass market brands such as
GM's Chevrolet are targeting middle
class buyers who value convenience.
Dealerships in India often sell a
single brand so GM's low sales
volumes meant a single dealer might sell
only a handful of cars in a
month and risk taking losses on
the costs of running the business.
In the end, such low market share
made it difficult for GM to justify
maintaining a presence
in the country.
The automaker officially stopped selling
cars in India on December
31, 2017.
GM told CNBC it explored many
options for its India business, but
ultimately withdrew after it
determined the increased investment
originally planned for the country would
not deliver the returns of
other global opportunities.
It continues to operate services
for existing Chevrolet customers in
the country. In September, the
automaker entered a long-term
partnership with Tata Consultancy Services,
which will do engineering
design for GM vehicles meant
for markets around the world.
The move out of India was part
of a larger pullback GM has been
making around the world as
it restructures its business.
We're seeing other automakers follow
suit as they're pruning.
They're pruning the dead branches and
focusing on where they can be
strong. For GM, this is a huge shift
because GM of old used to be all
things to everyone everywhere.
And, it has now decided that
is not the proper strategy.
The automaker told CNBC if it doesn't
see a clear path to leadership
and long term sustained profits in
a particular market, it will look
at opportunities to focus its resources
on areas that will lead to
the greatest results. It added that this
is the same approach it has
taken elsewhere.
The automaker also sold its
European operations to French carmaker
PSA in 2017.
At the time it pulled out of India
GM had two factories there, one in
the Gujarati city of Halol
and another in Talegaon.
The Halol plant was acquired by
MG Motor, the once famed British
brand now owned by Chinese
automaker SAIC Motor Corporation.
GM has a joint venture with
SAIC to produce cars in China.
Reports surfaced in November 2019 that
SAIC is also in talks to
acquire GM's Talegaon plant, along
with fellow Chinese automaker
Great Wall. GM told CNBC it
is exploring strategic options for the
plant. The move out of India was
a retreat for GM and for American
auto industry. Ford is starting
to do the same.
It's trimming some
of its offerings.
Global economy and global auto
market is slowing some.
Certainly true here in the
US, it's true in China.
There's just not enough money to
go around to every single market,
too every single vehicle line.
Look at Daimler and BMW,
they've announced major employee cuts.
But in some ways it might
have been a shrewd move.
The other thing that is happening
in the market that has never
happened before is we are on the
verge of massive disruption of the
industry. You know, we're going to
have a future of electric
vehicles, autonomous vehicles and new
ways to acquire personal
transportation and now
mobility service.
There's all kinds of things.
Nobody knows when that's going to happen
or how it's going to happen,
but it's requiring a
lot of investment.
Companies like GM just can't keep putting
a ton of money into the
future as well as a ton
of money in today's stuff.
While analysts do expect the
Indian automotive market to continue
growing in the foreseeable future, it
did hit a slump in 2019.
Maruti Suzuki sales were growing
until February 2019, but have
slipped every month, year
over year, until October.
Suzuki said in November that the slowing
Indian market was one of the
factors behind the company's falling overall
sales and net income in
its second fiscal quarter.
So I think right now the
market is going through turmoil.
Our economy is struggling and if
we only talk about the automotive
market we are talking about a decline
of minus 14 percent in 2019
calendar year light vehicles.
So obviously this year is the
kind of degrowth happening, which has
not happened in last
two decades, in India.
2020, we are just talking about a
kind of a flat growth but then
going forward, in 2021, '22, '23,
the assumption that our economy
should be back, you know, the
GDP growth rate will start growing
above seven percent. Indian
automotive analysts note the country's
auto industry has to contend
with the relatively recent rise of
mobility services such as ride
hailing. The potential of these
competing technologies is still
unknown, but could affect how
interested in car ownership Indians
remain in the future.
In the end, GM did make some of
the right choices when trying to go
into India. GM was right in
terms of localizing their products
typically for the Indian market, making
it, in line with the taxation
because they were able to save tax.
But, at the end of their day, were
really not able to match with what
the competitors were offering.
If the Indian economy picks back up,
GM may find itself trying to
profitably re-enter the country.
GM's rival Ford, which has been in
India since 1995, said in October
2019 it will create a new
joint venture with Indian manufacturer
Mahindra, which Ford said will help
it develop new products faster
and drive profitable growth.
Upcoming Chevrolet Cars in India
a2ztube List:
Why General Motors Left Europe
CNBC:
In 2017, General Motors,
the largest U.S.
automaker with brands known around the
world made perhaps one of
its boldest moves in its history.
It sold its European Opel and
Vauxhall brands to the French
automaker PSA known for brands
such as Peugeot and Citroen.
It was the end of an era
for GM which had first ventured into
Europe nearly 90 years before.
It also marked the end of nearly
two decades of losses for the
brands under GM's stewardship.
GM executives said the deal
would unload a difficult and
struggling business and allow the company
to focus on its more
profitable North American market and free
up cash to make needed
investments in new technologies such
as electric cars and
autonomous driving.
But the move came with risks.
The European new car market is about
as large as that of the
United States and leaving it would
not only hit GM's volume but
also increase its exposure to the
ups and downs of the U.S.
auto market.
The sale of the unit
also racked up huge costs.
GM took a $3.9 billion
loss in 2017 owing
mostly to the $6.2
billion in costs it had to
shell out for the sale.
So why did GM leave?
Did the automaker simply
screw up or fail?
Was it wise to get out of Europe?
And what does it mean for GM's
future and the future of the auto
industry?
The decision actually says a lot about
how difficult it is to be a
global automaker today and the
sometimes subtle ways markets
around the world increasingly favor
local players who can tailor
their products to
specific markets.
In the end GM may have failed
in Europe in part because it just
isn't European.
The numbers show General Motors was
having a rough time on the
continent in the nine years or
so before the divestiture of GM's
European business.
It bled money at the EBIT line
every single year for a total of
about $14 billion in
losses on $208.4
billion dollars in sales it's nine
year weighted loss of 6.9
percent.
EBIT stands for earnings before interest
and taxation and is the
metric GM uses to report
the money its international business
divisions make.
Its worst year during that time
was during the financial crisis in
2009.
Where GM incurred a 15
percent loss of $3.6
billion dollars.
The best year in that period was
2016 where it still had a 1.4
percent loss totaling
about $257 million.
Now that sounds like an improvement
and in absolute terms it was.
But consider that over the same
nine year period GM turned a
profit in North America of
$28 billion on $823.7
point billion in sales.
That's a nine year
weighted gain of 3.4
percent an automaker generally tries to
target an 8 percent EBIT
for any given region and for
the world as a whole.
GM's rival, Ford for example has an
8 percent EBIT target for its
European business.
The automobiles never really
sold well with consumers.
And one of the reasons they
weren't able to achieve profitability
is because what they did sell
were primarily passenger cars and
not the higher margin trucks and SUVs
that they saw a lot of in
the U.S..
So that's that's a
big part of it.
There's also a lot of headwinds that
they faced on the cost side
of the equation with with the
cost of labor, unions, and
also more stringent regulation
particularly from an emissions
standpoint.
So a lot of those reasons are
why they had such mixed results and
from a market share perspective when
they pulled out they were
they only had about 6
to 7 percent market share.
So it wasn't really a
dominant market for them.
And GM was losing ground
during that time to competitors.
Consider that the automaker
had a 9.3
percent share of the European car
market in 2008 but that fell
below 7 percent in 2014 and stayed
there for two years and then
fell again to around
6 percent in 2016.
Meanwhile European competitors seem
to be faring better.
And once GM sold off its
European business its earnings shot up.
The automaker earned a
global EBIT of 9.9
percent in 2017 and 8.4
percent in 2018.
But why was GM struggling in Europe
when it does so well in the
United States and is
even leading U.S.
automakers in China a market that is
by no means easy to do
business in.
One reason is that
Europe is pretty unique.
To be fair to GM it is not
the only automaker that has had trouble
there.
American cars have never been an
easy sell in the European market.
Ford for example has dialed back
its presence in the region.
Gm is not alone
in their struggles.
You see Ford pulling out of
Europe and American cars just never
have really sold very well there.
That market is really dominated
by the big three German
manufacturers and others.
But it's also a
fairly fragmented market.
So they just really were never
able to compete and consumers just
didn't really like their cars.
There were larger economic and political
factors such as the great
recession and tightening emissions
regulations that made it
tougher for companies to
do business there.
Another factor is the
distinctiveness of European tastes.
At the time GM CEO Mary Barra
said 80 percent of the vehicles in
the Opel portfolio didn't share
parts or platforms with those
sold in any of
GM's other markets.
When we look at the portfolio
going forward from a vehicle
perspective or a portfolio perspective
only 20 percent of the
portfolio overlapped with the rest
of the General Motors
portfolio.
So we think the real opportunity
for PSA is to leverage that
Europe specific scale.
That put the company
in a tough position.
Major automakers generally want to
build flexible platforms and
parts that can be used in
a variety of models in different
markets.
This helps them keep costs low
and achieve those highly desired
economies of scale.
There are forces however that make
it difficult to share parts and
platforms.
Automobiles tend to be highly regulated
products and many of the
markets where they are sold
and the regulations can vary
sometimes widely from
region to region.
One example of this is
fuel economy and emissions regulations.
Both the U.S.
and Europe have them.
But they tend to differ and
producing cars to meet each
regulatory regime costs
more money.
It requires that the company engineer
and test every vehicle to
fit every set of rules.
But many industry observers say GM
made a number of missteps over
the years that contributed to
the brand's struggles in Europe.
Opel and Vauxhall are often thought
of as sensible cars but they
do not have the glamorous
reputations of more premium brands.
GM typically sold Opels and Vauxhalls
in high volumes usually to
keep costs low.
But simple supply and demand shows this
has a way of driving down
prices.
And while GM produced a lot of cars
it was hard for it to make
money on the cars it made.
It also introduced its Chevrolet brand
into Europe which had the
effect of undermining sales
of Opel and Vauxhall.
Both brands already had
difficulty distinguishing themselves in
Europe's competitive landscape and
selling highly similar
Chevrolets right next to
them further confused buyers.
Furthermore the company didn't
have the right products.
Opels portfolio was heavily
weighted toward traditional passenger
cars such as
subcompact and sedans.
And the brand missed the boom
in crossover and small SUV sales.
At the end of the day Europe is
a large market but it is a mature
one and does not offer the
opportunities for growth companies can
find in China and other emerging
markets or even the kinds of
opportunity in the U.S..
A lot of it is really reflection
of the economic growth in Europe
relative to China.
You have one of the fastest growing
countries in the world and the
U.S. which is growing stronger a
lot stronger than Europe now.
You know if you look at European
GDP over the last several years
just has really lagged the
North American market in Asia.
China is now the world's largest
car market with 28 million new
vehicles sold in 2018.
That number is likely to continue
to rise as the auto market
continues to grow.
In North America particularly the
United States, is becoming an
ever more profitable market as
consumers turn toward higher
priced crossovers, SUVs,
and pickup trucks.
So GM cut the cord in Europe and
said it would use the money to
focus more on its strong business
selling trucks in North America
while sinking piles of cash
into its investments in electric
vehicles and self-driving cars.
Those aren't cheap aspirations and it may
be a long time before GM
or anyone else makes
money off them.
Meanwhile GM's North American sales
have grown pretty consistently
from 56 billion dollars in 2009
to 113 billion dollars in 2018
according to FactSet.
Meanwhile it was able to sell the
business to Peugeot and a large
automaker that has been successful
focusing on Europe but who
also has plans to
return to the U.S..
They've been very open over the
last few months about their
interest in specifically
Fiat Chrysler.
Which I think they view as a
opportunity to gain a foothold in the
North American market and obviously
you know that company has
said some very well-received brands with
Jeep and a lot of the
new products that
they're introducing.
In a comment to
CNBC, General Motors
said:
Peugeot surprised the industry by saying
it had restored the Opel
and Vauxhall brands to profitability in
part by cutting costs and
introducing new more
profitable models.
Chevrolet Cruze 2016 | Road Test Review | Motown India
Motown India:
The Chevrolet Cruze was launched in India,
back in 2009 and it still remains a best-seller
from General Motors India family. It has undergone
many facelifts and today we have yet another
facelift and it looks pretty. The Chevrolet
Cruze has always been a right mix of comfort,
luxury and technology. Ladies and gentlemen,
welcome to a new episode of the Motown India
show, my name is Aakash and today we will
be reviewing the new 2016 facelift Chevrolet
Cruze. The front of the Cruze has undergone
some subtle change. As you can see there is
this dual-port chrome plated radiator grille
and the golden Chevrolet bow-tie, which is
smaller than it was in the previous version
of the car. You have dual bezel design headlamps
and below them you have something new. You
have projector fog lamps which have daytime
running lights. While everything about the
car remains rich and beautiful it is still
powered by the same 2.0L VCDi engine mated
to a Gen2 6-speed automatic transmisison.
The variable geometry turbo charged engine
with common rail direct injection produces
164bhp @ 3800rpm and a lovely torque of 360Nm
@ 2000rpm. The ride in this car is absolutely
awesome and feels like a breeze. The only
hassle here is that when you floor the throttle,
it takes about 3 seconds for the expected
response to kick in. But fear not, for you
can shift the car into manual mode by simply
putting the gear to the left. This makes the
throttle response more accurate. Taking sharp
right turns can be a bit frustrating as the
A pillar is thick enough to give you a blind
spot and you have to be careful. The suspension
is on the softer side so expect a comfy ride
over broken roads. But you have to be a little
careful not to damage the underbody. We felt
confident while braking due to the presence
of Disc brakes in all four wheels and ABS.
The car has a Corvette inspired dual cockpit
interior which come in premium black and it
looks very good. You have steering mounted
controls, you have a Start/Stop button and
the biggest change is a 7-inch infotainment
system that is touchscreen enabled. You have
automatic headlamps up front and you also
get passive entry/passive start feature which
enables anti-theft alarm and central locking
system without the use of a mechanical key.You
also get rain sensing wipers and cruise control
and you also have a very sweet sunroof up
top. The seats are comfortable and the side
bolsters keep you padded and in place. The
front row passengers won’t have to fight
for leg room and head room as there is enough
of that. The driver seat is a 6 way power
adjustable one, so finding a sweet spot is easy.
Although sadly the same cannot be said for
the rear. The low floor combined with an inclined
roof can make it slightly less comfortable
for anyone above 5’ 10”. The presence
of a tunnel in the middle means inconvenience
for a third passenger seated at the back.
The boot space is enough to carry enough stuff
for your weekend picnic. While this new facelift
of Cruze might not look as Camaro-ish as the
North American release, it still looks great!
2019 Chevrolet Silverado - Review & Road Test
Kelley Blue Book:
When Chevrolet first revealed their
fourth-generation full-size Silverado
they dangled it from a helicopter onto a
massive stage.
Hey, our reveal is just as extravagant.
Okay so maybe we need more helicopter
budget, but we're on dirt and those used to be pine trees. So here it is the
fourth-generation Chevy Silverado.
Okay, I can't.
You know I'm not sure this looks that
different from the previous model. There
are four grille options, this is one of
them and it's bigger and beefier than
the previous generation, but other than
that it looks pretty much like a
Silverado. It does have a steeper
windshield and adds a roof spoiler for
better aerodynamics, but also rides an
inch higher than the third generation.
Thanks to its new bigness the second row
in the crew cab expanded. There are three
more inches back here of space for your
legs, but if you prefer to haul stuff
inside the 60/40 seats fold up. There are
a lot of cool storage spaces.
Check out that cubby. It's pretty neat.
This is bigger than some apartments I've
lived in.
Bed size also benefits from the
Silverado's expansion to the tune of
seven inches of width thanks to GM now
stamping the beds into pieces. It's also
stronger, which is a good thing for tough
payload.
Even the 12 standard tie-down loops are
stronger, and there's an optional power
tailgate, which we think is cool. The
Silverado comes in eight models. The Work Truck
comes with vinyl or cloth seats
and 17-inch wheels, remote keyless entry,
a USB port, seven-inch touchscreen and
Chevrolet's Infotainment 3 system with
Apple CarPlay and Android Audo. Optional
safety features include front and rear
parking assist, lane change alerts with
blind zone warnings, and rear
cross-traffic alerts. Those are some good
options for a base model truck. The
Custom trim adds 20-inch aluminum wheels
and LED tail lights. The Trail Boss adds
a 2-inch lift and the optional Z71
off-road package, which of course
requires four-wheel-drive and includes a
locking rear differential, skid plates,
and 18-inch Goodyear Duratrack tires
for off-roading. Step up to the LT trim
and there's the aforementioned
optional off-road equipment, an
eight-inch touchscreen comes standard as
well as a step up to the 8-speed
automatic transmission from the 6-speed
in lower trims. Hill descent control is
also a good option for when you're
coming down from all those mountains
you're driving over. The LT Trail Boss
includes the off-road capabilities of
the custom Trail Boss. Looking for a
sporty or Silverado the RST trim
includes body coloured exterior trim LED
lighting and 22s.
This high country is at the top of the
Silverado trim mountain, and it is swank
at the summit. Everything is covered in
leather and it's pretty comfy in here in
a truckie kind of way. Both front seats
are heated and ventilated and the
driver's side has 10-way power
adjustment including lumbar. Micah!
It's wireless charging capable and the
storage in the center console is so big
you could probably fit a whole bucket of
fried chicken in there.The Bose audio
system is awesome, you know what, if I
went camping I would probably just stay
in here. Six powertrain choices are
offered on the Silverado. Those larger
two are new options and include GM's new
dynamic fuel management system which is
able to use as few as two cylinders
cutting fuel to the rest for improved
fuel economy. The diesel option is new too. Some EPA numbers weren't available for
various power trains at the time of this
videos making, but here are those that
are.
The 4.3-liter V6 offers up 285
hp and 305 pound-feet of torque.
The 6.2-liter V8, which is in this High
Country crew cab I'm driving has 420
horses and 460 pound-feet of torque. With
a curb weight of 5,000 pounds, a payload
capacity of a little over 2,100 pounds,
and towing capabilities of 12,000 pounds
I'd say that power is going to come in
really handy. That's cute.
Incidentally that's less towing capacity
than a similarly powered Ford F-150 but
more than the RAM 1500 and the same as
the GMC Sierra, which makes sense because
they share power trains. But how does it
drive I hear you ask? You know what? I
have a really good way to find out. Why
thank you.
On the road the Silverado feels sturdy
and solid but surprisingly un-trucky. It
actually drives like a much smaller
vehicle. That might be thanks to Chevy
shaving off up to 450
pounds depending on which Silverado you
drive. The Silverado makes easy work of
curvy mountain roads and is maneuverable
enough to not get you in too much
trouble when parking in relatively tight
spots. The High Country's more refined
road manners are partly due to a 10-
speed automatic transmission with which
it is equipped. Shifts are quick and
smooth. It's tight ratios keep the engine
closer to peak power when at full
throttle. It also makes for easier
operation when towing. It's too bad this
transmission is only an option on the LT
trim and above with the diesel or 6.2-
liter engine. The cabin is quiet. I don't
hear the road and there's no notable
vibration or noise coming from the
engine when that DFM system is doing its
thing. You know if someone was looking
for a midsize crossover alternative with
more utility and towing capacity then
the Silverado drives nicely enough that
it should be considered an option.
Base price on the Work Truck will cost
you around $31,200 including
destination. Our tricked-out High Country,
which is at the top of the spending
spectrum is more like $67,000. This one
also has the Deluxe package that
includes safety features like forward
collision alert, lane keep assist with
lane departure warning, low speed forward
automatic braking. It also has a sunroof,
all-season tires, as well as the Tech
package that gives us the surround
vision camera and head-up display. Those
safety features come in handy especially
in a big truck like this. Sometimes
little things like Miatas or cyclists
are really hard to see. You know, I kind of
feel like the blind spot warning is
pretty much on all the time in this
thing.
The purchasing sweet spot though is
probably the LT trim that starts at just
under 40 large and comes standard with
the 5.3-liter engine and the 8-speed
transmission, but is optional with the
diesel engine mated to the 10-speed. It
also opens up more optional packages
that include tilting and telescoping
steering wheel and navigation. If you're
in the market for a full-size truck the
fourth-generation Silverado has a lot of
competition to check out including the
F-150, Sierra, Ram 1500 and even the
Nissan Titan and Toyota Tundra,
but the Silverado has a lot of great
qualities to consider. It's well equipped,
nicely powered and a good-looking truck
that rides nicely on the road. See no
splashy helicopter entrance necessary.
2019 Chevrolet Traverse Review: A Roomy 3-Row Family SUV
Edmunds:
SPEAKER 1: We've
been talking a lot
about vehicles that are good for
families with young children.
The Honda Pilot comes
to mind is one that's
particularly baby friendly.
But kids grow up, and
families with teens
have different car needs.
The 2019 Chevy Traverse
promises cargo space and a more
grown up approach
to the midsize SUV.
Will it do its chores without
being reminded seven times?
Let's find out.
First, a very
important question.
Does it do a burnout?
No.
A little bit.
All right.
The Traverse does a burnout
if you start on gravel.
Today's midsize SUV as are like
minivans in flannel shirts--
they're trying to
look more macho.
The Traverse was
redesigned in 2018,
and I think Chevy
did a good job.
It's boxy, kind of
aggressive, but not boring.
I recently reviewed
the Kia Sorento,
and in the comments
on that video,
I got scolded by Kia
Sorento for saying
that the Kia wasn't sporty.
That made me realize, OK,
sportiness is subjective.
I mean, it all depends on
what you were driving before.
So OK, mid-sized SUVs are
sporty in the same way
that bowling is sporty.
And now, you can all be mad
at me for dissing bowling.
But what I mean is it's not the
same as a Miata or a Corvette.
It's specifically designed
to be a softer ride,
and to be more gentle and quiet.
To me, that's not sporty.
That said, the Traverse has
a pretty zippy 3.6 liter
V8, making 310
horsepower, and backed
by a nine speed
automatic transmission.
It has noticeably
more passing power
than most of the
crossovers I've been in.
It's good the V6 is
such a solid engine,
because there really
aren't any others
that you can choose from.
Well, that's not true.
There is the RS trim, which
comes with a turbo charged
four cylinder, and it gets a
little bit better gas mileage.
But honestly, the V6
gets 20 miles per gallon,
and that's right on par with the
rest of the SUVs in this class.
On the highway around town, the
Traverse has an excellent ride.
It's very comfortable,
it's very predictable.
And it's very quiet.
For more spirit and driving like
on this curvy mountain road,
well, it's not the car
I would choose for fun,
but I feel perfectly safe.
Like I said, this
isn't what it's for.
Safety is obviously
a major consideration
when you're buying a vehicle to
haul your whole family around
in.
This Traverse, the High Country,
has everything you'd need.
Lane change assist,
and lane keep assist,
and pedestrian warning,
emergency braking,
adaptive cruise control.
All the things, but you
can't even option them up
on the lower trim models.
And I think when a lot of
the competitors like Honda
and Toyota and Kia are
offering that stuff as standard
all the way up and
down the trim levels,
Chevy ought to get
with the program.
Stop being so stingy.
The Traverse isn't
intended to be primarily
an off road or tow vehicle,
but it's capable of both
if you option for the all
wheel drive and tow package.
The controls for that
are in this mode dial
down here by the shifter.
And you can go two wheel drive,
all wheel drive, the off road
setting, and a
tow setting, which
I think changes shift points.
The dial is a different
approach to all wheel drive
than some of the competitors in
this sort of front wheel drive
midsize segment,
because usually, they
do it as a sort of
automatic all wheel drive.
Like, it just senses
if there's wheel slip,
and moves from front wheel
drive to all wheel drive
for as long as you need it.
But Chevy has sort of giving
you more control as the driver.
We tend to talk about
the infotainment systems
in these reviews while we're
parked, which is fine if you
think ahead, and are ready.
But a lot of times,
you're on the road,
and then you're like, oh
crap, did I plug my phone in.
And I don't want to
listen to this anymore.
And it's always
interesting to see
how hard it is to
figure out these systems
while you're driving, which
I guess you're not really
supposed to be doing, but
you know that you are.
Anyhow, it's easy
to plug a phone in.
It doesn't matter which
USB you plug into.
Apple CarPlay or Android Auto
will work from either one.
And everything in the screen
is reachable and visible
while you're driving
without having to look away
from the road for very long.
The steering wheel controls
aren't quite as easy.
I don't like the adaptive
cruise control at all.
I can barely figure
out how to turn it on
and I have a hard time
knowing when it's on.
It just doesn't show
very much in the dash.
It's great that the Traverse is
so big and roomy on the inside,
but it's also very
big on the outside.
And with some pretty
substantial blind spots,
that can make
parking intimidating.
Luckily, there's some
tech that makes it easier.
There's a rear view camera,
and a 360 degree camera
so you can see everything
that surrounds you.
There's also a pretty
nifty little camera here
in the rear view.
Mirror and rear sensor
to tell you when
you're getting close to stuff.
Let's see how it works.
Going backwards in
a straight line,
not going to hit anything today.
Parked.
Success.
OK, so Traverse is great
at backing into spots.
But what about
pulling into a spot?
You know, it's got
a pretty long hood,
and I can't really
see the end of it.
I can still use the
camera, that's great.
No parking sensors in the front?
What the what?
Earlier, I said
that the Traverse
was a really good choice for
parents with teenage children.
One of the reasons I said that
is the Traverse has something
called Teen Driver,
a monitoring system
for when your kid takes the car.
It's not like valet mode,
where it limits them
to first gear or 30 miles an
hour or something like that.
I mean, you can drive normally.
But it gives a report card at
the end that you can go over
with your kid, and talk about,
Oh, what was their top speed,
and did any of the
traction aides come on.
Was there any emergency braking.
And so it can kind
of help you help
them to improve their
driving without you
having to be in the car.
Oh, it also prevents them
from turning on the radio
until their seatbelts are on.
The Traverse has a
tough guy exterior,
but inside, it's
surprisingly soft.
The steering wheel
is pretty squishy,
it has a lot of leather
trim on most of the spots
that you're going to touch.
And overall, it's
pretty luxurious.
Now bear in mind, we're
in the High Country
trim, which is the top
of the line Traverse.
So as you go down
in the trim levels,
you won't have all
of this luxury.
Traverse come standard with
a seven inch touchscreen,
and we have the optional
eight inch here.
There are plenty of storage
cubbies and a nice big console.
And so many options
for charging a phone.
From front to back, I
counted 10 different ways
that you could plug-in and
charge a phone, or a tablet,
or something similar.
And that's including USB
ports 12 volts AC adapter.
There's even a hidden charging
spot behind the screen in case
you're a spy, and you have
like, a secret burner phone
or something.
I don't know.
The point is, there
are enough spots
for everyone in the car to
charge their phones and then
some.
Noticing all the
places to charge
your phone was sort of
what made me think, man,
this would be a
really good vehicle
for somebody with teenagers.
Because you know, little kids
might use the dropdown screen
or whatever, but big kids tend
to bring their entertainment
with them.
And I just feel like Chevy
is thinking about that.
You know, they have
a lot of leg room,
and there's a lot
of charging spots.
And there's sort of
a lot of privacy.
Like, they could sit all the
way in the back and sort of feel
like they weren't stuck
right up with mom and dad.
There's plenty of room in
the front of the Traverse.
There's a lot of space between
the driver and the passenger,
and between the
driver and the door.
The seats however, are
a little bit narrow.
And there's actually
a big gap here.
And if you are broader,
you might feel a little bit
cramped.
They're also very firm.
Which is fine.
Some people like a firm seat.
Me, if I'm driving in
a big SUV, I kind of
want to feel like I'm
in a barcalounger.
So I wouldn't mind if
they were a little softer.
They are heated though,
and that makes up for it.
One thing Chevy did really
well in the Traverses
give it this bright
airy feeling.
It's really nice and light
all the way from the front
to the back of the car.
I hate it when you
get into these SUV
and it's just all
black plastic and you
feel like you're in sort of
a terrible cave of misery.
The Traverse doesn't
feel like that.
It's really bright.
Some of that might be
from the twin sunroof
on this car, which is
standard on the High Country,
but you can option it on
some of the lower levels.
Hurray for second rows
with plenty of space.
There's foot room, there's knee
room, there's plenty of room
all around you.
It's nice back here.
Especially when you option
up to the captain's chairs.
Feel pretty important.
My same complaints
about the front seats
apply to the back seats
in that they aren't plush,
they're a little bit firm.
But they're totally comfortable.
I'd be happy to sit back here.
The best thing about the second
and third rows in the Traverse
is how easy it is to get
from one to the other.
I mean, you can just walk there,
like it's a freaking airplane.
Or if you're getting
in from outside,
the passenger seat
tilts forward.
You can even do it with
a child seat in there
and it's not a problem
there's plenty of space
to get into the back row.
Take the baby out first.
I've been in second rows
that don't have as much room
as the third row
in the Traverse.
I mean, it's pretty
great back here.
Plus, it has all of the
creature comforts-- cup holders,
USB ports, a vent
for climate control.
I mean, I wouldn't want to
be the kid in the middle
here on a long road trip, but
for around town, totally fine.
With 23 cubic feet
behind the third row,
and 98 cubic feet with
it down, plus the ability
to have just part of it
down the Traverse winds
the cargo space awards
offering more room
than the Honda Pilot, Toyota
Highlander, or Ford Explorer.
Bonus points for how easy it is
to put the seats down and bring
them up again.
Bonus, bonus points for bonus
storage under the floor.
Obviously, I don't play the
cello, but maybe your kid does.
Or maybe you find and refinish
antiques on the weekend.
Whether it's for your growing
family or your outsize hobbies,
the Chevy Traverse is
big on interior space.
It's not just big, it's useful.
And isn't that the whole
point of a midsize SUV?
For reviews of the Chevy
Traverse and other midsize SUV,
visit Edmunds.
For more videos
like this, please
subscribe and make sure
you follow us on Facebook,
Instagram, and Twitter.
2020 Chevrolet Suburban Review
Joshua McDonald:
All right, what's going on guys this Josh McDonald
And today we're gonna be looking at this 2020
Chevrolet Suburban premiere before we get started make sure to LIKE this video subscribe down below for more content
Let's hop right into it. So here's the key
You can lock unlock your boat start open up the bank glass and the lift gate with it
Same just lock it once hold this button down and she comes to life
This one does have the rst package on it, so you have your black bowtie and grill LED running lights
Are super nice black suburban badging
We also do have the keyless entry so you can lock your unlock it with a key in your pocket
Or on spot marring in the mirrors
Got the running boards on both sides
Have your chrome exhaust tip
Rst badging right there stands for rally support truck
Black bow ties black suburban badging so to open up the lift gate. You can press the button right there
Behind this handle or you can do it with the key
It comes up. It's a power liftgate
You have your power seats right here so you can fold down the back seats like that
And if you click this twice do the cat this chairs and they lift all the way up like that
On both sides
Get a little bit of stores under here
Charging port right there. And for the third row you have a couple cupholders right there one over there little storage pocket
So to put this back down you just press this button
You also have your tow hitch under this thing right here
So to take that off you just got two little screws on both sides
You got one right here and one right here on the other side
You just take that off and you got your tow hitch hookup and your lights down there
Easy fill gas cap
So back here when you lift the seats up it makes it super easy to get to the third row
So you can just run back there and hop in
Lift these back up off the side
So right here you have a charging port that's three prong all your AC controls heated seats view USBs and a charging port right here
We also do have your DVD players
Put those down
And you have two of them. So one for the third row one for the second row
super cool, really
Good space inside of here
Nice leather seating surfaces
All right, so to start all the way up you just put your foot on the brake
Hit this button and she comes to life
So up here. You have your center screen?
you have your info your audio your phone your navigation and your options so
On the info right here. You can see your miles per hour. It also does predict the speed limit right there
fuel economy fuel range oil life tire pressure more fuel economy
Every audio
You can change the radio station by pressing up or down on this
Your phone you can see what phone's connected
your navigation
You can resume your route and have the voice prompts on or off
And your options for the touchscreen?
Here's your steering wheel so you have your cruise control your forward collision alert
You can adjust how far you want that to go off flat
heated steering wheel
These are your controls for the center screen right there
Hands-free Bluetooth and calling
Give your front deck parking sensors your lane keep assist adjustable pedals. You can move those up or down
Trailer gain adjuster
formal drive controls light controls all your window and marry controls you can fold the mirrors in by pressing this
They fold in just like that
You have memory seats up front
All your charging ports and USBs are up here two cupholders wireless charging pad so you can place your smartphone on there no charge it
Super deep console right here. You have a charger port two. USB is in the aux port
You have heated and cooled seats on both sides
Your AC controls right here and your AC controls for up front. It is dual zone
so this side can be different from my side and
You also have your touch screen up here you can lift the touch screen up or down by holding this button down
Do you have a charger port behind there?
So on here you have your audio which is am/fm and Sirius XM radio
We also do have 4G LTE Wi-Fi through OnStar your temperature right there
Your phone you can also have apple carplay and android auto your navigation system right here
Settings weather video texting
OnStar traffic and your apps
You have your glove box right here
Bose audio nice leather seats up front here. You also do have the sunroof
You have your reading lights up here
Three garage door openers are your sunroof controls right here. You have a sunglasses holder
And a little mirror to see into the back seats
You should adjust your tailgate to match. So I'll open all the way up three four sort of cut it completely off
Also, if you push this button it will open up the lift gate just like that and if you push it again
It'll put it back down
Do you have the power sunroof?
So you can see out of here
And it also does tilt up which I'll show you here in a second just pull up on this lever a little tilt for you
Nice wood grain trim inside of here
Yeah, go ahead and pop out give you guys one last look at it
So again, this is the 2020 Chevrolet Suburban for beer with the rst trim
Let me know what you guys think of it down in the comments below
I think it looks really good with a silver color and the black accents
And we'll go ahead and show you guys the windows thicker
So it's a 2020 suburban four-wheel-drive
Premiere it's over ice metallic with the jet black interior
6.2 liter v8 with a 10 speed automatic transmission
total price on is
77856
Is a son and heir tainment system
6.2 rst performance edition rst edition
You can see everything it gives you right there you get 14 miles per gallon city 20 highway
Total price with the accessories is 79 three-one-seven
You guys can go ahead and pause the video right here if you want to take a deeper look at the window sticker
Another thing about this vehicle is like it's absolutely massive
So driving it. It feels like you're driving a 18-wheeler or something
Which is pretty cool
So, I'll Drive it back to the parking spot just so you guys can get a feel for what it looks like
And we just pull my info back up
You can put it in Drive with this handle right here. So you just pull up it from down
Put in the drive you also do have your backup camera
That you can see right there
If you turn your wheel a little line, right your turns with it, so it makes it super easy to back in
You also do have the manual shift you can go up or down a gear in the Tahoe mode
You just press that when you're towing, you know, change the gear ratios and everything
Yeah, super-smooth plenty of power
And I'll go ahead and demonstrate backing it in
My parking spot right here play reverse
You can see that line turns with a backup camera makes it super easy to backup
Straighten it out a little bit
And the seats do vibrate when you get close to objects just to warn you you also do have your hazards that link right there
But yeah guys, that's the 2020 chevy suburban premier
Make sure you guys like this video subscribe down below for more content and I'll see you guys next time
MG ZS, RX5 SUV and MG 3 Hatchback in India! | Walkaround | ZigWheels.com
ZigWheels:
Hie Guys welcome to ZigWheel and the first-ever
public exhibition of MG Cars In India and
now the car we see here is The MG ZS and it might be one of the SUV that comes to India
now the first SUV that is related for India
launch will debut in Q2 of 2019 and then it
will be followed by an electric SUV and we
can
Make an educated guess that it will be based
on the ZS. now it is quite a forgiving thing
the start with the Stearous quite a forgiving
thing if you see the nice redaction on the
grill the look quite sporty it’s got these
nice Black and chrome inserts in the Grill
which does make it look Quite premium and
doesn't And there no chrome overload here.
Similar redaction on the front leap.
It’s run along the length of the front Moving
on to this side. You have a nice looking five-spoke alloys
Which are Now one thing to bear in mind this
is not an India specs car and the dead giveaway
has that the steering is on the wrong side
So no Right-hand drive here only left-hand
drive but will get to the interior in to a
bit of now moving on to the rear I mean size
wise it does seem like it will compete against
the Creta and Astros and just like the Creta
it does have twin impart headlines on the
rear on which lower on the teal gate again
the rear looks quite nice as well the. The
high pleased rear wind shield do give it a
sporty or sporty look. And Now let’s Check
out what the boots spaces like now like
a lot’s of a car the boutique opens with
The logo so quite a spacious boots. It
Get’s a boot lamp as well as you can
see quite a flat floor lots of space here
And we should be good enough for a weekend
getaway but if it does come in the electric
guys the boots spaces might be smaller
because the battery might just occupy bit
of space in the rear now let's move on to
the inside quickly now this is open to the
public will have to hurry along because there
as the agency there is a lot of crowds around.
And will just have to go about the business
quickly Now stepping inside
It is quite nice placed to be now see so you go to nice looking up it's it's just a simple
layout but it does the job it’s nice and
clearly laid out instrument cluster and the
batteries little low so we can not switch
on so now another now you can see
there's a red stitching on the steering wheel
which looks again quite sporty
These Air-cons whens also get red actions and
shape like a turban again quite sporty and
very Coolkey and again reforming Is sporty
nature could be a is this carbon fiber pattern
here On the dash and there's more carbon
fiber here on the center console in again
on this side as well more red stitching this
is the automatic version.
And the do you get a soft touch I mean you do get fow leather full screen here
And Again more redaction and turbine shape
airborne wents there
Now the quality fit and finish is quite nice
and again in this segment no one gives a panoramic
sunroof like Creta is the only one who gives
a sunroof which comes to the sunroof but the
ZS comes with a panoramic sunroof I am
sorry again we will not be able to open this
because again the battery of the car is a
bit of low and you don't have the key again
the nice door pads
Again the finished in. Finished in all for
lather they also look pretty nice so you good
bucket seats inside with the red stitching.
So, all in all, it looks like a good place
to be in
Again Two them USB Slots there And twelve volt socket it's too dark there so i'm sorry it's
not visible but it's there and now this is
a China spec car and now this will be available
now we think that the electric SUV that will come to India will be based on the ZS and but the
first SUV that comes here will be based on
the Bouch on five thirty it will be powered
by a one point five litre petrol and two-litre
diesel
And apart from that Now we think that it bought
it might be offered it with a five-seater
and the seven-seater option as the recently
reviews several captiva was reviewed with the
seven seater options so we can make an educated
guess both car as quite closely related. Again
this is the rear seat
Now the car now the seat in front is in my
a driving position mostly sit here there is
a decent amount of space the reclaim the
The decent amount of space it is the bit snag
but I do have enough space for my feet And
there is the fare gap between the feet as
well. It does touch but it’s not uncomfortable
and again adjustable headrest at the back.
Another adjustable the middle as well
And you get specific amount of as well again
this is not and the India spec cars so we
less not get into one eighty degrees to it.
let’s move on to the next cars quickly.
now One of the premium offerings here is the
RX5 which is right there now It comes with
all LED headlamps and it’s come with MG
Roewe all LED technology as you can see there.
Now EGA light viewers might find bit similarities
between the design of this and that one
and Now moving again to this side You have
a nice looking alloy mixing with rubber
now moving to the rear.
Still over tail lamps, as usual, like on most
MG Cars The boots space also is quite humble
since it is quite a large car
So You got a massive boots now it is not confirmed
that this will come to India but if it does
come it will go up against. It will go up
against the to Soon And it will be slot about
the jeep compass but the MG has also informed
us that Cars will come with built-in internet
so as in you do not have to connect your phone
to access wifi the car will have it’s own
inbuilt wifi the specifics and the partner
of it are still being worked out but one thing
is first certain when MG Car comes they will
be offered with internet in their cars
And it will be it will be on subscription
base so you don't have to recharge again and
again it will be one seven to five year
on subscription so you renewed have to only
up to three to five years depending on your
usage which should be The even the you mean
the usage According to them like the package
the offer should be enough to last three
to five years regardless of the usage Let's
get into the back first that's the rear seat
of the RX5 quite spacious actually very spacious
A nice spacious Interia lot’s of headroom
lot’s of nee rooms nice seating position
you can sit here and relaxed and it's got massive
panoramic sunroof which is also there in ZS
but since it was covered we could not really show you
That is how it looks let's me quickly get into
the front and show front looks like this is
the front of the car
Now Again very simply layout Instrument
cluster
And the very very easy to read. Now it is
very very premium in here as you notice now
this gets a different shape aircon went
You get a soft touch plastics all around and
with leather upholstery so this is quite a
premium offering even in the market it is
currently sold in but if it does come to India
it will be again as he told you earlier it
will go against the Hyundai towson
it could be similarly priced but do not be
surprised if it does end of being a little
more expensive.
On this nice little big touch screen infotainment
system here a very very simply laid out cabin
with not much clutter in here so it looks
really elegant and really nice
Again automatic gearbox lots of storage spaces
and adjustable and adjustable armrest and
again lots of storage space here you also
have an electric parking brake for that was
the RX5
Now let's move on to the MG 3 now this is
the MG 3 and in our personal opinion the cookiest
car here and again no India plan as of now.
And Even if it does now this is the old car
This is from before 2016 so it is due for
an update and if it does come to India it
will come with new generation now the quirky
things here you can if you can notice are
these orvms which are quite large and look quite
retro again Another retro looking feature is are these
door handles and which are of an older design
which is not really seen on the car anymore
now stepping in inside now this is the cockiest
bit again ZS you get turbine style aircon
whents
but the black actions but the cookie but here
this. This tweet pattern is very very British
it's is there on the dashboard which along
with the carbon fiber V. looks really nice
it's even that on the seats
So all in all a pretty British cabin at least
fabric and design wise
Again instrument console in all Cars all MG’s
is simply laid-out and very easy to read but
it doesn’t look out of date or old multifunction
steering wheel in place again a touch screen
infotainment system now the aircon went here
do look a little less premium than the other cars and
Going by the size and the layout of this
car it's easy to see if ever launch it will
go against the Maruti Baleno and elite i20
but for now, MG will be concentrating on SUVs.
So two our on routes again
one will arrive in the second quarter of
2019 which will be based on the by June five
thirty the electric SUV will be coming in
after that
So that's all from the first ever MG public
exhibition in India we are we at the all
ambiance mall Gurgaon the exhibition is here
for the next two days.
So in case, you won't have a look you can
come here and check it out so that's all from
us till next time drive safe and take care.
How Chevrolet Started, Grew & Became $11.5 Billion Company
Success Secrets TV:
How Chevrolet Started, Grew & Became $11.5
Billion Company
The name Chevrolet originated from a Swiss-born
American racer Louis-Joseph Chevrolet, who
founded his company with William Durant in
1911, stayed for four years and then left
his own company to Durant in 1915.
The Chevrolet Company previously called the
Chevrolet Division of General Motors Company
and simply called the Chevy is the automobile
department of General Motors, a manufacturing
company in the United States.
How Chevrolet Began
Twenty years before Chevrolet, Durant was
the founder of a successful Durant-Dort Carriage
Company which manufactured horse-drawn vehicles.
And so Durant wouldn't even touch a car with
a ten-foot pole, let alone allow his daughter
to ride in what he called, "loud and dangerous
horseless carriages."
But as time passed he realized that there
were more cars than carriages on the American
streets; an experience that did not settle
well with the relatively tentative public.
As the government regulated cars for their
safety, Durant had other ideas.
Why not improve the security of these cars
instead?
In 1904, Durant approached a struggling Buick
Motor Company and became its controlling investor.
Within a span of four years, Durant demonstrated
his salesman attitude and transformed Buick
into a leading automobile name amongst the
likes of Ford, Oldsmobile, and Cadillac.
For Durant, however, it was only the start.
Durant figured he could further improve his
odds in the industry if he built a holding
company that would control several automobile
divisions, with each division manufacturing
their own car.
With the Buick's outstanding profits, Durant
had sufficient capital to found the General
Motors Company in 1908.
A year later, General Motors acquired several
car brands like Buick, Oldsmobile, Cadillac,
Elmore, and others.
Unfortunately,Durant got so carried away in
his "automobile acquisition crusade" that
GM suffered cash shortage with their sales
losing to Ford's.
And so, in 1910, General Motors showed Durant
the exit door.
But Durant did not give up.
Having regained his bearings, he reunited
with an old colleague from the days of the
Buick motor company, Louis-Joseph Chevrolet.
Durant knew the Swiss-born American as a man
whose competency for car mechanics matched
his passion for racing.
In 1909, Louis had participated in the Giant
Despair Hillclimb.
An oddly apt name, considering the Hillclimb
race was less about the racers themselves
and more about test-driving the competing
car brands they drove.
Therefore, when Durant offered a chance to
build more automobiles, Louis couldn't resist
signing his name on the dotted line alongside
Durant's.
In 1911, Louis co-founded the Chevrolet Motor
Company with Durant.
Durant used Louis’ racing status as a means
of building a motor company, and his way of
getting back at General Motors.
The first Chevrolet car, the Series C Classic
Six was designed by Etienne Planche with directions
by Louis.
The prototype was ready before the company
was incorporated even though the production
didn’t happen until 1913 where it was introduced
at an auto show in New York.
In 1914, Chevrolet redesigned its logo.
And so a "bowtie emblem" logo was used on
Chevrolet’s first produced cars in 1914:
the Chevrolet H series and L series models.
That same year, Durant and Louis argued about
their differing intentions for Chevrolet’s
future car designs.
Durant wanted simple and affordable cars that
would surpass those of Fords.
On the other hand, Louis preferred playing
it fast and loose, with luxury or racing cars.
These differences split these two associates
and Louis sold his shares of the company to
Durant.
Now alone at the helm, Durant was able to
focus on his next winning car design.
He achieved this in 1916 when the cheaper
Chevrolet Series 490 finally outpaced Ford
in sales and cemented Chevrolet’s place
among the big automobile names.
To say Chevrolet made huge profits during
this period would be a severe understatement.
Durant revisited General Motors as a controlling
investor, purchasing their stocks, which gave
him the leverage to launching himself into
leading General Motors once more.
By 1917, Durant had become the president of
General Motors.
All was right, now that Durant's "big automobile"
dream was back on track.
And of course, his first directive was merging
the highly successful Chevrolet into the parent
company General Motors as a separate division.
How Chevrolet Grew
In 1918, Chevrolet launched a new V8 powered
model, the Series D for open two-seat cars
and the touring cars that could seat 5 passengers.
These models didn't sell well though and they
were scrapped by the next year.
Given Chevrolet's successful track record
in the market, General Motors rebranded and
sold their commercial grade cars and trucks
as Chevrolet with similar appearances with
the Chevrolet’s vehicles in 1919 from Chevrolet
factories located in Flint, Michigan.
The automobile company built several branch
assembly plants in New York, Ohio, Missouri,
California, Texas, and Canada.
Somewhere between the 1920s and 1940s, Chevrolet
would see Durant's vision for "producing simple
and affordable cars" come true.
In fact, Chevrolet, Ford and Plymouth were
known to Americans as "the low priced three".
During this period, one of Chevrolet's most
notable cars was the Stovebolt introduced
in 1929, which was tag-lined "a six for the
price of four".
This and several generations of the car model
blew away the competition of Ford and Plymouth.
In 1953, the Chevy Corvette, a sport’s car
with two seats and a fiberglass body debuted
to become the first mass-produced sports car
in the United States, championing the "America's
Sports Car" appeal.
The appeal of the Corvette and other Chevrolet
passenger cars would be enhanced with the
first-time introduction of Rochester Ramjet
fuel-injection engine as a high-performance
option for the price of $484.
The Chevrolet small block V8 car design made
its debut in 1955 and remained in circulation
longer than other mass produced engines around
the world.
Modifications to the V8 engine including the
aluminum block and heads, the electronic engine
management and the port fuel injection gave
birth to the designs in production today.
In 1958, Chevrolet introduced the Impala series,
which went on to become one of the best-selling
American cars in history experiencing popularity
during the 60s and 70s.
The parent company General Motors introduced
Chevrolet to Europe in 2005.
With rebranded cars manufactured from the
General Motors branch in Korea acquired Daewoo
Motors.
The economic depression between 2007 and 2010
hit Chevrolet hard.
But the road to recovery began in 2010 with
the introduction of fuel-efficient cars and
trucks to compete with foreign automobile
manufacturers.
Within the same year, Chevrolet introduced
the plug-in hybrid electric vehicles, Chevrolet
Volt in America, which was sold under the
name Opel/Vauxhall Ampera throughout Europe
with a record 5,268 units soldand became the
world's best-selling plug-in hybrid electric
vehicle (PHEV) car in 2012, winning the award
for the North American Car of the Year, European
Car of the Year and World Green of the Year.
The series was then named the combined Volt/Ampera
that was sold across the world.
It exceeded the 100,000 unit sales milestone
in late 2005 and eleven years later the Volt
family of vehicles had become the world's
best-selling plug-in hybrid as well as the
third best selling electric car after the
Tesla Model S and the Nissan Leaf cars.
In 2011, Chevrolet set a global sales record
of 4.76 million vehicles sold worldwide
In late 2013, the Chevy brand was withdrawn
from Europe by General Motors leaving the
Corvette and Camero lines.
In 2016, Chevrolet unveiled the first affordable
mass-produced all-electric car the Chevrolet
Bolt EV.
This car too has won several awards.
Where Chevrolet Is Today
Chevrolet now has its headquarters in Detroit,
Michigan, and operates throughout 140 countries
in North and South America, Asia, Australia,
South Africa, and Europe with over two million
vehicles sold annually in the US alone and
a brand value of $11.5 billion.
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Chevrolet Colorado ZH2 Concept
Cars.com:
one of the things we've always loved
about the SEMA Show is how many classic
pickup trucks there are but this year
chevrolet has done something a little
bit different not just bringing a
concept vehicle but a futuristic concept
vehicle called the Colorado zah to the
primary thing that makes this futuristic
is a fuel-cell powered train that means
it runs on hydrogen in fact this project
is a combination kind of a a project
venture between general motors and the
US Army they're thinking out 10 20 maybe
30 years ahead about what we want our
military to drive and why is this such a
cool vehicle because there's no heat
that it gives us it can be very quiet
and it can generate water but first of
all it has to be able to do very real
things that the guys out in the field
are going to need a 37-inch tires
camouflage paint job and also a lot of
ground clearance for being out in the
desert also in the back
this is an inverter so they can generate
their own electricity wherever they go
so to give the ch2 a little more pizzazz
on the interior six point harnesses also
recaro seats front and back
underneath the truck there's a lot of
Colorado hear back from the transfer
case to the axles with the e locker but
you'll notice up here three canisters
these are the hydrogen tanks now this is
very familiar but the shock absorbers
look a little bit funny to us so we're
going to have to get more information
and get back to you about those we
really like the look at this particular
truck and we understand that a lot of
the rounded shapes have to do with
avoiding radar detection but the
consequence and the result of that means
incredible approach and departure angles
so we think that's very good weather
this vehicle sees active duty is up in
the air we know it goes to the military
for additional testing in April and what
happens after that we'll have to wait
and see but if you want to know more go
to pick up trucks dot-com
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